What if all the tapes were erased?

I happen to be a fan of Michel Gondry, and his work, if unfamiliar, I suggest you familiarize yourself pronto.

He has a new movie coming out, "Be Kind Rewind". It looks to be alot of fun, and a very interesting concept. 'What if all the tapes were erased'? Thats a great idea! It really puts into the forefront the idea of making your own media. In a way they aren't really doing anything outside the parody films already up on youtube. It looked interesting, and the concept seemed relevant.